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I combine consumer insight, sharp positioning and campaigns people remember, to build brands that grow and stay loved.

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Brand Manager

Campaigns

Creative highlights

  • Packaged foods · 2025

    41% more trials: relaunching a breakfast brand for working parents

    • 41% More first-time buyers
    • 2.3x Ad recall

  • Home appliances · 2024

    A festive film that became the most shared ad of the season

    • 18M Views in two weeks
    • +12% Festive sales

  • Personal care · 2023

    Repositioning a 40 year old soap for Gen Z, without losing mothers

    • +6 pts Brand preference, 18 to 24
    • 0 Loss among core buyers

About

Where insight meetsa good idea.

Great brands are built on one true insight, said simply and repeated with discipline. I have spent nine years finding those insights for food, beauty and home brands, and turning them into campaigns, packs and launches that move the numbers.

Services

How I help brands grow

  • Consumer insight

    Research, social listening and store visits that find the one truth worth building on.

  • Positioning

    A sharp brand promise, a clear architecture and a story the whole team can tell.

  • Campaigns

    Integrated launches across film, social, retail and influencers, from brief to results.

  • Packaging and launches

    New products and pack redesigns that stand out on a crowded shelf and a phone screen.

Kind words

What partners say

  • "Naina found the insight our agency had missed for two years, and the relaunch paid for itself in one quarter."
    Sophia D.Marketing director, packaged foods

Questions

Frequently asked questions

Are you open to full-time roles?

Yes, for brand lead and head of marketing roles at consumer companies in Mumbai or Bengaluru.

Do you take freelance projects?

A few a year: positioning sprints and launch plans, usually four to eight weeks.

Which categories do you know best?

Food, personal care, beauty and home, across mass and premium price points.

Can I see the full case studies?

Yes. Send a note and I will share the decks that I am allowed to share.

Contact

Get in touch

A role, a brand problem or a launch on the way. Tell me a little about it.